EA, Take-Two에 대한 적대적 인수합병 개시

EA가 드디어 발벗고 나서기 시작했습니다. Take-Two에 대한 적대적 인수 합병...
주당 26달러씩 처주기로 했다고 하네요. 이번 제의는 4월 11일까지라고 합니다. 대충 2억불 예상하고 있다는데...

800억불 들여서 바이오웨어/판데믹..을 구입한 것에 비하면 껌값(?)이라고 할 수 있겠네요...-.-;;;

GTA가 그렇게 탐이 났더냐...EA...이 넘들아...


EA's Take-Two Saga Turns Hostile

Offer Is Made to Holders Of 'Grand Theft' Maker; Other Bidders Playing?

By NICK WINGFIELD and DON CLARK

March 13, 2008

Electronic Arts Inc. is taking its battle for Take-Two Interactive Software Inc. directly to the rival videogame publisher's shareholders.

Following the rejection of its unsolicited bid to acquire Take-Two, EA plans a tender offer to acquire all of Take-Two's outstanding shares for $26 each, the price it offered the company last month, people familiar with the matter say.

The Grand Theft Auto series -- videogames notorious for their depictions of crime and violence -- have sold more than 65 million copies, making it one of the most important franchises in the videogame industry.

EA, of Redwood City, Calif., made its unsolicited offer public on February 24, stating that Take-Two's directors the prior week had privately rejected the $26-a-share proposal. When it was announced, the offer represented a 50% premium over the most recent closing price of Take-Two's shares.

Take-Two has consistently rejected the offer as too low and ill-timed. It also said it has been approached by other potential acquirers since the bid was announced, but didn't indicate it was in negotiations with other companies about a deal.

Nevertheless, some analysts think that EA will ultimately have to sweeten its offer if it wants to get the deal done in the near term. "What the stock and the market are telling you is every day that goes by makes this deal less likely at $26," said Evan Wilson, an analyst at Pacific Crest Securities.

Analysts also believe it is possible EA will walk away if Take-Two's shareholders don't budge, in hopes of picking up the company later for less.

Unsolicited takeover offers were once rare in the technology sector. But they have become more common as the industry matures, with acquirers concluding that the brand value and customer base of target companies outweigh the risk that key executives or engineers will defect after an acquisition.

Still, there have been few true hostile offers, when a potential acquirer takes its offer around a company's board and right to shareholders.

Such offers often evolve into a game of "chicken," as shareholders try to hold out for a higher offer and the potential acquirer threatens to walk away. Boards of directors, meanwhile, often end up negotiating with the hostile party if shareholder support favors a deal.

Take-Two, based in New York, is led by several members of ZelnickMedia Corp. The investment firm was hired to run Take-Two in March 2007 by a group of dissident shareholders that ousted Take-Two's prior management and most of its board.

The EA tender offer is set to expire April 11 at midnight, unless extended, people familiar with the matter said. That is a day after Take-Two has scheduled its annual meeting of shareholders in New York.

by 갱도령 | 2008/03/13 16:23 | Game | 트랙백 | 덧글(1)

트랙백 주소 : http://trancekr.egloos.com/tb/4219943
☞ 내 이글루에 이 글과 관련된 글 쓰기 (트랙백 보내기) [도움말]
Commented by 토토로 at 2008/03/14 10:56
아놔..또 시작이네 이놈들이..- -

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